Renowned as one of the 50 Greatest Lures of All Time by Field and Stream, the Swedish Pimple is a true icon in the angling world. Named after the Swedish word pimpla, meaning to jig, this lure was originally created over 50 years ago by two brothers inspired by the success of jigging lures in Sweden.

Features & Benefits:

• Handcrafted Quality: Each Swedish Pimple lure is meticulously crafted by hand, ensuring precision and consistency.

• Proven Effectiveness: A long-standing favorite of anglers worldwide, ideal for a variety of freshwater species.

• Heritage Design: Produced by the Bay de Noc Lure Company, a brand built on decades of fishing experience and innovation.

• Versatile Jigging Action: Perfect for vertical jigging or subtle horizontal presentations, attracting fish with lifelike movement.