Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 30 years perfecting an irresistible scent and flavor – the exclusive PowerBait formula. Fish love PowerBait so much they hold on 18 times longer, giving you the time and confidence to Feel More Bites – Set More Hooks and Catch More Fish!

Smells and tastes like your favorite scents
Crystalina glitter reflects light and increases visibility
Now available in popular Aniseed scent!
New Tequila Colors feature either worm or garlic worm scent with a fishable “Tequila Worm” in the jar