Built with Northlands ultra-durable Super TPE material, the Eye Candy Paddle Shad leads the Eye Candy Series with unmatched performance for targeting bass, walleye, and other predator species that feed on shad. Designed for versatility and realism, its boot tail and ribbed back produce an irresistible swimming, kicking, and wiggling actionwhether burned through the water column, snapped aggressively, or crawled slowly along the bottom.

The Paddle Shads lifelike motion, buoyancy, and exceptional durability make it a top-tier paddle tail for pairing with the Northland Smeltinator Elite Jig Head, or as a trailer on spinnerbaits and bladed jigs. It also excels in forward-facing sonar presentations, making it an essential addition to your modern finesse arsenal.

Key Features:

Crafted from durable Super TPE material for long-lasting use

Lifelike boot tail and ribbed body deliver realistic action at any retrieve speed

Perfect for pairing with jig heads, spinnerbaits, and bladed jigs

Buoyant and versatileideal for forward-facing sonar techniques

Put more shad-hungry predators in your boat with the Eye Candy Paddle Shadyour new go-to for serious gamefish action.

Size: 3.5”

Package: Qty 5

Northland’s Eye-Candy Series of soft plastics revolutionizes how anglers fish for walleyes with its new Super TPE material. Leading the family is the Eye-Candy Paddle Shad. At 3-1/2 inches the Paddle Shad features a boot tail that swims, wiggles, and kicks whether ripped aggressivelyor slowly dragged across the bottom. This shape paired with the lifelike action, floatation, and durability of Northland’s Eye-Candy material makes it the closest thing you can get to live bait! Each package contains 5 Paddle Shads.

• Boot tail kicks with the subtlest of movements
• Eye-Candy Super TPE’s formula is super soft and buoyantfor maximum action
• Super durable stretchy TPE material holds up fish after fish