The Rapala Rippin’ Rap 07 is a powerful lipless crankbait engineered to deliver intense vibration, loud fish-attracting sound, and exceptional casting distance. Featuring a tall, slender body and aggressive BB rattle system, this fast-sinking lure excels at triggering reaction strikes from bass, walleye, pike, trout, perch, and other freshwater predators in a wide range of conditions.

Features & Benefits

• Aggressive BB rattle chamber produces loud, attention-grabbing sound to attract fish from greater distances.
• Tall, thin body design generates hard, tight vibration that imitates distressed baitfish.
• Fluttering fall action creates an injured baitfish presentation that triggers ambush strikes.
• Sinking lipless crankbait design provides excellent depth control and long-casting performance.
• Effective in deep water, stained water, and low-visibility conditions.
• Textured scales, premium finishes, and 3D holographic eyes enhance realism and visual attraction.
• Equipped with premium VMC black nickel treble hooks for dependable hooksets.
• Versatile enough for multiple retrieve styles and fishing techniques.
• Produces consistent action throughout the retrieve and during vertical presentations.
• Excellent year-round option for targeting aggressive freshwater predator species.

Specifications

• Model: Rippin’ Rap 07
• Length: 2.75″ (7 cm)
• Weight: 7/8 oz. (24 g)
• Action: Sinking with hard vibration and fluttering fall
• Hooks: Two VMC Black Nickel Treble Hooks
• Sound: Loud BB Rattle
• Body Style: Lipless Crankbait
• Color Options: Available in natural forage and high-visibility attraction patterns

Recommended Techniques

• Straight Retrieve
• Lift-and-Drop Presentations
• Yo-Yo Retrieve
• Vertical Jigging
• Fishing Weed Edges and Flats
• Deep-Water Search Techniques

Target Species

• Largemouth Bass
• Smallmouth Bass
• Walleye
• Northern Pike
• Trout
• Perch
• Other Freshwater Predators