Wildlife Research Centers Ultimate Bear Lure is pure, uncut, and absolutely irresistible to bears. Looking to draw one in? This unique, oily formula is designed to perform better and last longereven in wet conditions. Bears go wild for it! Ultimate Bear Lure is a powerful, intensely sweet-smelling attractant that they simply cant resist. Every drop contains 100% active calling ingredientsno fillers or thickeners to dilute its strength.